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07

Ice Cream Branding

For the ice cream that embraces spontaneous living, the three flavours are themed by the setting of the day, although each is tailored to different moods and aura, they all boil down to the same goal of maximising the day, taking advantage of whatever the day was made for. Through them, I want to share the joy of taking a chance, to share about being superfluous. I like to think it is only through this spur of moment decisions that we can gain from the little moments in life, and above and beyond, find comfort and satisfaction in them.

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